Loop was my first experience working on a true 360° commercial campaign, and it completely changed how I saw production. Watching a single creative idea evolve into a commercial spot, digital ads, out-of-home placements, social content, and more than 200 campaign assets gave me a whole new appreciation for the collaboration behind branded storytelling.

Working alongside Creative Directors, Art Directors, producers, and designers, I helped keep the campaign moving from concept to delivery. I coordinated cross-functional vendors, organized and distributed creative assets from photographers and editors, built workflows to keep teams aligned, managed budgets and invoicing, and tracked hundreds of deliverables to ensure every asset met brand standards and platform specifications.

What I loved most was seeing how every department fit together. Whether it was getting designers the files they needed, keeping timelines on track, or making sure the smallest details didn't slip through the cracks, I found myself drawn to the intersection of creativity and organization. It was the project that made me realize commercial production is where I thrive.